Pillar 01
Training that fits your week
A personalised plan built around your schedule, your equipment, and your starting point. No guessing. No winging it.
Four weeks to change for good.
A 4-week programme for busy people who are done with all-or-nothing approaches that never stick.
Start your Kickstart for £97
4 weeks. One payment. No long contracts.
Sound familiar?
You're not lazy. You're just tired of programmes that don't fit your actual life.
- You start strong on Monday, but by Thursday work gets hectic and everything falls apart.
- You've tried the gym before. You've tried the diets. Nothing seems to stick long enough to actually matter.
- You know what you should be doing. You just can't seem to make it work around a full-time job, a social life, and everything else on your plate.
- You're not looking for a six-pack. You just want to feel good, have more energy, and stop feeling like you're failing at something that should be simple.
“After the birth of my son I completely fell out of love with training. Five months later I was still going to the gym but with no structure and no enthusiasm. Ryan tailored a plan to my strengths, understood that my son could be up during the night, and never judged when I missed a session. He made me fall in love with training again.”
Ben
— New dad. Lost 15kg and 10.3% body fat in 4.5 months. Now competing in HYROX and running half marathons.
The problem isn't you. It's the approach.
Most programmes are built for people with unlimited time, zero social life, and the willpower of a monk.
They tell you to cut out entire food groups, train six days a week, and wonder why you burned out by week three.
That's not a you problem. That's a bad programme problem.
The truth is, you don't need to overhaul everything at once. You don't need to be perfect. You just need a plan that's built around your actual life, not despite it.
Consistency beats perfection every time.
What the Kickstart is built to do
Four weeks. Three things we focus on. One goal: get you feeling in control again.
Pillar 02
Nutrition that doesn't make you miserable
No cutting out food groups. No calorie-counting obsession. Just simple, practical guidance that lets you eat well and still enjoy your life.
Pillar 03
Accountability that keeps you going
Weekly check-ins so you're never left wondering if you're doing it right. You've got someone in your corner who actually cares.
Real people. Real results.
15kg
Lost by Ben in 4.5 months
10.3%
Body fat dropped
3st+
Lost by Sarah in 12 months
2st+
Lost by Greg in 6 months
“Ryan has a unique ability to push me in exactly the right way. He's helped me realise my potential and supported me in achieving goals I never thought I could reach. I couldn't recommend Ryan highly enough.”
Lauren
— Training with Ryan for over 12 months. Transformed physically and mentally.
“Sarah has not only lost 3 stone but has gone from struggling with knee pain when walking up stairs to now working on vertical box jumps in our sessions.”
Sarah
— Lost 3 stone. Avoided surgery. Now doing box jumps.
None of them did anything extreme. No crash diets. No two-a-days. They just followed a plan that actually fitted their life and stayed consistent.
What's included in the Kickstart
- Personalised 4-week training plan built around your schedule and goals
- Nutrition starter guide with simple, practical strategies you'll actually use
- Weekly check-in to track progress and keep you on course
- Direct access to your coach throughout the 4 weeks
- Initial consultation to map out your goals and your starting point
- A clear path into the full 12-week Core programme if you want to keep going
I'm ready. Let's do this.
£97 one-off payment. Start within 48 hours.
“I've only been training with Ryan for 4 weeks and I've already seen a difference. Every session is challenging but fun and he keeps you feeling motivated. He tailored everything around my work and life, and having had a PT before, I can honestly say Ryan knows exactly what he's doing.”
Zoya
— Saw results in her first 4 weeks. First time she's actually enjoyed the process.
I get it. You've got questions.
“I've tried things before and nothing has worked.”
That's exactly who this is built for. Most programmes fail because they're too rigid, too extreme, or too far removed from real life. The Kickstart is designed around your schedule, your habits, and your starting point. Not someone else's.
“I don't have much time.”
Good. Because this doesn't ask for hours a day. It asks for consistency. We'll work out exactly how much time you've got and build around it. Even three sessions a week done properly will get you results.
“I have an old injury.”
Sarah came to me instead of having knee surgery. She's now doing box jumps. Every plan is built around you, including what your body can and can't do right now.
“What if I still want to enjoy nights out and food I love?”
That's the point. Greg lost 2 stone and still went on holidays and enjoyed nights out throughout. Balance isn't a compromise. It's the whole plan.
“Is £97 worth it?”
That's less than £25 a week for a plan that's built specifically for you, a coach checking in every week, and a clear structure that removes all the guesswork. Most people spend more than that on things that don't move them forward at all.
Your investment
4 weeks
Built to Last Kickstart
£97one off
That's less than £25 a week.
- Personalised training plan
- Nutrition starter guide
- Weekly check-ins
- Direct coach access
- Initial consultation
No long contracts. No hidden fees. Just 4 weeks to prove this works.
The Built to Last promise.
Show up, do the work, and follow the plan. If you do those three things and don't feel a difference after 4 weeks, we'll talk. No awkward conversations, no small print. I stand behind this because I've seen what happens when people actually commit to it.
Stop starting over.
Four weeks from now you could still be where you are. Or you could finally feel like things are clicking.
The only thing that changes is whether you start.
Get Built to Last. Start today.
£97. 4 weeks. No fluff.
Consistency beats perfection every time.